Writing portfolio

I’m a freelance writer with experience in a variety of fields. Click on the links below to see examples of my work:

For the last few years I have been working full time as a freelancer. Before that, I worked at an online marketing agency where I was a senior copywriter, specifically writing for SEO and PPC campaigns. My responsibilities involved creating original content for websites and blogs. The industries I have written for include:

  • Health and lifestyle
  • Theatre and entertainment
  • Travel
  • Property
  • Fitness and sport
  • Technical
  • Automotive
  • Financial

In addition to being well versed in creating original content, I have experience in editing and proofreading copy for quality assurance. With many years of experience in Microsoft Word and Open Office Writer, I have a good grasp of constructing documents for specific requirements. My editing and proofreading experience ranges from checking posters and adverts before sending to print, to proofing academic work for post-graduate students.

Another area of digital marketing and content creation I specialise in is social media. I have created content strategies and implemented them for several clients in a range of different industries. Additionally, I have worked on live events for many of these clients, creating social media posts and uploading on the go. The industries I have social media experience in include:

  • Theatre and performing arts
  • Travel and luxury accommodation
  • Online retail
  • Live events – festivals and sports

Over the years, I have also contributed both professionally and personally to a variety of magazines, newsletters and blogs. Additionally, during my studies in English, Screenwriting and Media, I learnt a range of valuable skills and different techniques, including writing fictional stories, scripts, feature articles, press releases and academic papers.

Since the beginning of 2014, I have been working with the Masque Theatre on their digital marketing campaigns. In addition, I write the press releases for theatre events and for the amateur society productions. These releases are published in a variety of newspapers printed in Cape Town and on several online media sites.