It scares me to know how few people actually realise what trickery is going on in the world of advertising. It also scares me that advertisers are allowed to get away with soooooo much lying by using the teensiest of fine print to cover their rears.

A few years ago there was a massive scandal in the world of advertising beauty products (See here for the Kate Moss Mascara-gate Saga). Rimmel Mascara ads were banned and make-up advertisers were told that they had to put disclaimers on all their ads to warn the public that the models wearing the product they are selling you have been enhanced, ei. the model had been photoshopped and their flawless complexion was not as a result of this great new product you are being sold. (Via May Loves Makeup )

The biggest disclaimer which I have always laughed at is the use of false lashes in mascara adverts. I always go looking for the disclaimer because the fine print here really could not be smaller.

See the tiny little strip of white writing? That's the disclaimer making this legal!

Some ads, even though they put the disclaimer have been banned anyway because they are just pushing it too far with the falsies….

(Via: Makeup Savvy )

I know 1 product that can really make your lashes longer like they say in the ad... but it ain't mascara

Now I wonder if anyone will say anything about the latest ad from Maybelline? It’s one thing to use false lashes to sell your mascara and put a disclaimer on the ad… But can you really do this for Maybelline’s latest mascara? It just seems wrong!

I do hope the lovely use of irony is not lost on the advertisers!

Hello Gorgeous!

Yes you, I’m calling you gorgeous! Don’t be ashamed to think nice thoughts about yourself at least twice a day. Can’t do it? Well then you and I need to have a little chat.

We all beat ourselves up because we aren’t perfect all the time. Well I’ve got news for you, I’ve met Miss Perfect and she ain’t really all that and a bag of chips. She was blessed with skinny legs and being photogenic. In real life, her face was just like any other person’s, her legs looked like swizzle sticks and her boobs weren’t actually hers, if you know what I mean. The person who hired her didn’t even realise that she was the professional model booked to tell us plebs how to pose for the camera.

But I’m getting ahead of myself. Let me explain where I am and what happened…

This weekend I attended a workshop run by Cosmopolitan Magazine.  For the most part I had an absolute blast! There is nothing like women getting together, getting their hair and make-up done and telling each other how gorgeous they look. I recommend everyone do it at least once.

The day started off with a welcome and then we split into two groups. My group went off to hair and make-up first. Here we got treated like celebs. I got my nails done, my hair was styled in a 1920s pin up look and my make-up was done by the lovely ladies of Revlon. I felt really glam, and even though I am kind of used to having hair and make-up done by professionals. The atmosphere was very giggly (that happens when women get pampered).

After hair and make-up my group got the fashion talk.  This was great! We had people from the industry speak to us about current trends and how to make them work for you. What I really liked about this was the how to make it work for you part. It’s no good telling me that the celebrities are all wearing something and therefore I must go out and get it immediately if not sooner. All that will happen is I will end up getting a cheaper version that doesn’t fit me the way it fits them and I will be unhappy. The whole concept was about empowering women to take control of their fashion and style and wearing it their own way. This is the Cosmopolitan motto “Fun Fearless Female”.

Next came the cover shoot. This was the moment we were all waiting for. We got styled, our hair and make up touched up and then one by one we went in front of the camera. Here, Miss Perfect who is also known as the professional model who has actually graced the real cover of Cosmopolitan, told us how to stand. She told me to put my weight on one leg so my hip bounced out playfully, put my hand on my hip sticking out and my other hand resting on my thigh. I must be careful that hand doesn’t slide down and draw attention to the crotch… Cosmo doesn’t like that! Then she said keep my head up, boobs out, back arched and think of David Beckham (not a huge fan of his but he does have a gorgeous body… so Miss Perfect has a point there).

The photos happened so quickly, I wasn’t sure they even had anything good. I didn’t see the photo until it was printed out and stuck onto the cover of the magazine. That’s right, we each got the latest issue of Cosmo with our photo printed on the cover in full colour with the headlines all round us and everything.

I got my magazine and was crushed… I didn’t look anything like Miss Perfect looks on the cover of magazines. My freckles and creases (I’m not calling them wrinkles yet!) hadn’t been edited out… and my butt and thighs were there in full glory! I didn’t know what to do! It really isn’t the most flattering picture of me ever taken, but that wasn’t what bothered me. I have always prided myself on embracing my curves and my real human being figure and here I was devastated that I didn’t look like the models and celebrities that usually grace the covers of magazines.

I took the magazine home and showed family and friends and they all commented on how gorgeous I looked… After a while I had to admit I looked pretty good… Maybe not perfect, but good. Slowly I started to realise what had happened: I had been posed the way a skinny little twig would pose to give herself a figure, when I don’t need to try and make it look like I have hips. Baby, I have hips! They are there for the whole world to see and I shouldn’t be ashamed or upset that they are right there on the cover of a magazine. Perhaps what they should do next year is have someone teaching the new models a few different poses and then chose the best one for each body type. We aren’t all identical after all, and thank goodness for that.

At first I didn’t want to put the picture of the cover up anywhere or show anyone. I was scared people were going to see me as large and not pretty. I then thought about cropping the image, but then no one would see the full cover… So I’ve bitten the bullet and here it is…

Full Cover

It may be a fake cover and not for sale to the public, but it is a real woman on the cover of a magazine. I will not allow myself to be ashamed of my figure because I don’t look like Miss Perfect.

Don’t you dare be ashamed either! Let’s all try and be Fun Fearless Females!